Fundraisers are beginning to tap into the potential Twitter has to offer by connecting with people and developing relationships that matter. Fundraisers can converse with potential donors, exchange ideas, listen to feedback and change the way they approach fundraising. Twitter is a real-time people driven information network that connects you to the latest information about what you find relevant and interesting: a tool vital to fundraisers that want to raise money fast and effectively.
Before Twitter fundraising and social media, connecting with a global donor base was next to impossible, unless you had unlimited access to capital, or you were Michael Jackson. Now, Twitter can bring your cause to a global audience all for free.
Twitter creates an environment similar to your local neighborhood. Next-door neighbors chat about the weather, politics; issues that matter to them. The same conversations form naturally on Twitter. It acts as a forum of ideas and promotes intimacy amongst people who would never have met. A follower can respond to a tweet by a favorite musician and develop a dialogue with someone he’s admired for years.
Before social media a picture of Twitter on the street might look something like this: Type 140 characters, in large font, on a sandwich board and place it over your shoulders. Pick a busy area like Times Square in New York – which doesn’t even come close to the numbers of people on Twitter today – and walk around with the hope that someone will read your message and choose to engage the guy walking around Times Square with the sandwich board on his chest.
Now that the sandwich board is virtual, the possibilities are considerable: ask questions, connect with interesting people, promote causes and websites, share links, swap news stories, raise donor awareness and recruit volunteers. Twitter fundraisers give non-profit, political and community fundraisers instant access to all of these tools in the few minutes it takes to sign up.
You can use tools like TwitterFeed to automatically broadcast your blog posts over Twitter updating your followers automatically. If a follower likes your post they can retweet your posts. Tweeting and retweeting become infectious as others promote your cause.
In conjunction with Twitter, online fundraising platforms have developed to maximize the potential of a connected world. People using social media are most often found on more than one platform. Twitter users have accounts with Facebook and LinkedIn and engage in Internet forums, weblogs, social blogs, microblogging, wikis, and podcasts. Online fundraising platforms create fundraising campaigns that connect all the different forms of social media. And like Twitter, it’s all for free.
Twitter can help your cause further by:
- People across the globe can be informed of your cause with a click of the mouse
- Twitter is succinct, people voice their opinions keeping you up to date about what they are thinking
- Follow other fundraisers to share ideas and receive real-time advice
- Twitter gives you the tools to promote your website and cause
Virtual communities are developing every second and the world of interconnectedness positions the smart fundraiser to capitalize on its unlimited potential. Twitter and online fundraising platforms are bringing the world to your doorstep and many in the world, are interested in social good. Try connecting today.