Fundraising has been around for as long as there have been charities and non-profit organizations, all of whom depend on donations in order to continue with the excellent services that they provide.
There are a handful of causes that are well-known to everyone, such as cancer research and those that help the blind etc., but for smaller organizations, getting the money that they need to continue operating can be a difficult task indeed. Online fundraising is one of the newest ways that generous citizens can give to their favorite charity, and it’s one that is really helping those smaller outfits.
Ordinarily, most organizations depend on volunteers to go door to door or to man telephones in order to accept donations. That’s a time-consuming practice that will only be as successful as the number of people that are able to help out at any given time. The same rules apply with traditional fundraisers such as bake sales and car washes, all of which can live or dies based on weather, crowd turnout, and a host of other factors that could easily toy with the planned event. Positive fundraising oftentimes relies on other outside element to go off without a hitch in order to be a success, whereas online fundraising really requires very little except the donator to be on the internet.
In order to raise money online, charities are now relying heavily on the social aspect of the internet in order to reach their financial goals. Social networking sites like Facebook and Twitter have made it easier for people to share a charity or fundraising event that they are very passionate about, and there are now a number of different sites set up to help organizations tap into that social aspect in order to get their message out. A perfect example of that is Fundly, which has helped organizations raise hindered of millions of dollars that would otherwise never have been achieved without a little online help.
You could simply set up your own website for your cause, but that takes time and money that you simply may not have, which makes the social fundraise sites all the more appealing. They are incredibly easy to get started and contain links to all the major social network sites so that supporters can share your message with their network. They actually also give you the ability to spread the word much more quickly than you would have ever imagined as people who support you, either through donations or simply as a fundraiser, can create their own individual page that links to your specified charity or organization.
That makes their fundraising attempts even more effective as they have their name attached, which in turn builds an instant level of trust with the people who are in their various networks. Online fundraising is much like online selling in that people will generally hand over their money to people they trust, and will do so 24/7/365, which doesn’t usually happen with regular fundraising.