In general, asking for money can be awkward, and asking for money in a bad economy is very difficult. However, for non-profits, there is no such thing as a recession or a good economy, they have to continue their work and to be able to do this, fundraising is a constant effort.
Usually, causes that are close to the heart rarely suffer too much during a tough economy because people always find ways to give and support a cause that has a personal affiliation to them. Typically, political fundraising campaigns bring big and small donors to contribute since people are always passionate about their political parties/affiliations. Fundraisers that emerge as a result of a natural disaster or tragedy such as the earthquake in Haiti will also bring a humanitarian response and get people to empty their wallets. Of course, one hopes that these disasters don’t happen at all or at least too often.
In a stable economy, there are several fundraising ideas that one can implement to raise money for their cause or campaign. Non profit fundraisers are mostly events, auctions and banquets – a great way to engage with donors but not the best and most sustainable way for non profits to fundraise. Event fundraisers usually come at a cost; even if the space or food are donated, there are overheads involved and this drives up the cost of the ticket for the donors; and eventually limits the number of people who can afford to buy a ticket or two for the fundraiser. As you can see, this is all too complicated and it really doesn’t have to be this way!
All non profits should look into online fundraising for their causes. It is the best way to fundraise without incurring additional costs. Setting up a fundraising page online is very easy, there are several websites that allow you to do this with little or no fees involved. There are some great fundraising tools available that will let you track the contributions made to your cause and also allows donors to keep track of how the funds are being used.
Especially today, with the whole world hooked on social networking platforms like Facebook and Twitter, online fundraising allows you to connect with people all over the world. You no longer have to depend on the same group of donors to come forward each time. Your cause may appeal to a group of people half way across the world! Through online fundraising, you also eliminate costs involved in printing and postage for direct mail and through an email you may even get people in India or New Zealand to donate to your online fundraiser!
Online fundraising allows everyone to donate as much as they want to and makes every penny count! So don’t let the bad economy discourage you and hold you back from doing good…turn to online fundraising and be on your way to changing the world!
For online fundraising tools for your non profit and to monitor donations and progress of your fundraiser, check out the several fundraising ideas available on the web and get your fundraiser off to a great start