Online fundraising is rapidly replacing direct mail as a chosen method of gathering donations for charitable events and non-profit organizations. Most people today prefer using the internet to donate and give support to charities. Here are some of the benefits that you can get out of online fundraising.
By having an online platform about your fundraising, donors are able to learn about the cause and can immediately make contributions while the thought is still fresh in their minds. The organization running the fundraising is also able to receive the funds immediately along with the contact information of the donor.
Another benefit of online fundraising is it allows non-profit organizations to give instant gratification to the donors. They can immediately send acknowledgement to their donors through automatic confirmation emails.
The secret to having a successful fundraising event is being able to know who your donors are and the things that interest them. Collecting donations through the internet gives you the opportunity to observe their behavior in navigating through your site and tracking down what they are reading before they make the donation. This allows you to know the type of call-to-action resonates with them the most. This information can be used to create a contact list, enabling you to optimize your fundraising campaign by creating your message as well as call-to-action to various types of donors.
There are great tips you can follow if you are getting started with your online fundraising campaign. You can consider all marketing venues. Reference your giving options online in newsletters, your website, brochures and TV or radio ads. Making use of social media is also a brilliant idea. Websites like Facebook are very popular and they provide an effective and cheap way to increase your fan base and to advertise your fundraising campaigns.
When creating a website for your online fundraising campaign, make sure you place your mission statement, objectives, goals and the work your organization has achieved. Also, do not forget to mention how you are using the funds you raise and put some photos as well as testimonials from your donors, beneficiaries and fundraisers.
Although there are a lot of ways people can donate, it is a good thing to focus on pushing the online option. Collecting as much donations online as possible can help automate your workload and reduce time and resources needed. Your donate online button should be large and over the fold. Provide them an easy and encouraging way to make their donations instead of giving them a hard time hunting for a way to donate.
Once you already have donors, a great way to thank them would be to offer them an incentive or gift in return for their donation. For instance, you can allow them to subscribe to the monthly newsletter of your organization.
It is very important that you choose an online fundraising platform or service that will allow your fundraisers to create a personalized fundraising webpage. This is where they can add some photos, their personal stories and blogs about the experiences they had in raising money for your organization.
Online fundraising is making it much easier for non-profit organizations to not only accept donations online but multiply the amount of supporters and donations you can gain by harnessing the power of social media networks.